Competing against market shares is growing much fiercer among different manufacturers. When they have to make a marketing strategy, they have to know clearly of the conditions of their competitors in order to seize the right opportunity to win. It is difficult to launch a new company nowadays because there are many factors need to be taken into accounts. Businessmen are making great efforts to attract consumers’ eyes by satisfying them to a large extent. They are seeking target market and then enter it with high expectation. Glasses manufacturers nowadays shift their focus on e-commerce because the powerful Internet brings many favorable chances for them to expand online market to touch the general consumers. They provide high quality prescription glasses as well as best service to establish excellent image among consumers and gain their supports. Actually, it is hard to get brand loyalty from censorious consumers who will compare many things when making purchase no matter on entity glasses stores or online optical shops. But it can not stop glasses producers to discover new market to enable the exchange to go smoothly.

Many people may feel unsafe to order glasses from online stores because they think they can not touch the real products before placing the final order since glasses are such an important tool that they need to make a wise choice. In my opinion, we can make a good distinguish if we have a good knowledge of our own eye conditions. In addition, the service personnel are there to offer help to every consumer if he/she has questions. They are experienced and can give professional advices for reference. There is also virtual fitting room on each item site of the glasses stores online.

I have made some purchase for prescription glasses on the website of cheap prescription glasses where all kinds of glasses are sold at discount prices. What’ more, there is a promotion activity named “end of summer stock sale”. Every consumer can get a 20% off of all prescription glasses with the coupon code “2011endsummer” from September 19th to October 30th 2011. I think to make purchase on a glasses store that enjoys a high reputation is reliable. With a reasonable price, I think it becomes more charming. Many people find their favorite types of glasses there and place the order through very simple purchase process. During the promotion, I decide to buy another pair for my friend whose birthday is coming around the corner.